Making It Work: Forestry data firm branches into mobile technology

In Issue46, Video by FIEA

Treemetrics, the Cork-based forestry data company, has launched a new remote valuation tool for private forest owners in partnership with Arboreal, an iPhone app developer in Sweden.

Enda Keane, Treemetrics’ co-founder and chief executive, said the company had developed technology that combines satellite imagery with mobile data to help forest owners map, value and manage their crop. He said the partnership marked the first step in the company’s plan to make its technology more easily available to Ireland’s 22,000 private forest owners under a new Software-as-a-Service business model.

“Until now, we’ve mainly been a service business, going out to forests ourselves, doing the measurements on the ground and then using our technology to value crops and put together management plans for clients,” Keane said.

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Source: Business Post

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